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A quick reference for the words used throughout these guides.
Agency
that's you
The business that subscribes to Brandless and resells AI agents under its own brand. You manage everything from the agency dashboard at your domain.
Client (workspace)
your customer
One of your customers, with their own workspace under your brand. Clients log in at your domain and never see Brandless. On the Scale plan, clients can sign themselves up; on Starter and Growth, you create them.
Agent
the product
An AI voice or chat agent you build and assign to a client. Each agent has a prompt, a voice, language(s), a model, and optional knowledge and tools.
Branch & version
Safe editing. You make changes on a branch and publish when ready, and every publish is a version you can roll back to.
Credits
your usage balance
Your usage balance — shown as “Credits” but measured in real dollars. Voice and chat usage draws it down; each plan includes a monthly allowance.
Self-serve mode
Scale
Lets your clients create their own workspace at your domain instead of you creating each one by hand. Available on the Scale plan.
Custom domain & custom email
White-labeling your URLs and emails. Connect your own domain (every plan) so clients sign in at your address, and send their emails from your own domain (Growth and Scale).